A Pay Per
Click campaign with Yahoo®
Search Marketing is crucial
to ensure a successful PPC campaign.
Yahoo® Search Marketing Services
Inc. (formerly "Overture")
was founded in September 1997 and was
the pioneer and the world's leading
provider of Pay-For-Performance search
on the Internet. The company created
the market for Pay-For-Performance search
by redefining how businesses market
online. It's so popular because it gives
you the opportunity to drive highly
targeted traffic to your website and
reach Yahoo search results reach 464
million unique Internet users per month,
highest average minutes per user: 295
minutes. And for these reasons Yahoo
Search Marketing is essential. |
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How
it works?
At EDS, we are specialists in Yahoo®
Search Marketing platform.
From preparing to Ads optimization,
Reporting to account management our
expertise at Yahoo Search Marketing
will benefit your business ROI.
We prepare each bid and hand submit
each keyword and bid to Yahoo. There
is no limit to the number of keywords
you can bid on. Our professionally written
titles and descriptions will not only
get editorial approval, but also attract
the targeted visitors you seek. Once
accepted your premium Yahoo search listings
will immediately appear in the search
results of hundreds of other website,
such as: Yahoo!,
Lycos,
NBC,
AltaVista,
iVillage |
How to get started?
Target customers by geographic location. Display
your ad to customers throughout the entire
market, or select specific regions or cities.
Campaign scheduling-Set specific start and
end dates for your campaigns. Keyword research-Generate
keyword ideas to help build out your campaign.
Bulk ad management-Import existing ads from
third-party search marketing providers via
a spreadsheet.
Tell us how much you'd like to spend. Specify
your daily budget and maximum bid amount.
Choose keywords related to your business.
Enter words or phrases related to the products
and services your business provides.
Create your ad !!
Write the ad that will be displayed to people
interested in your products and services.
Titles may be up to 40 characters long and
descriptions up to 70 characters.
Review your ad and activate your ad.
Review your ad and activate it right away
by entering your billing information, or save
it until you are ready to activate.
Display your ads across the entire market,
or narrow your campaign to specific areas.
Identifying your ideal market enables you
to better target your customers and control
your costs.
Set a daily spending limit at the account
or campaign level. View estimated impressions
and clicks for the maximum bids you set. Increase
or decrease the number of impressions and
clicks you are projected to receive simply
by adjusting your maximum bid or daily spending
limit.
Test multiple versions of your ads to determine
which message works best for your customers.
The Sponsored Search system automatically
displays the ads receiving the most clicks.
Get your new or revised ad campaigns online
within minutes of submission so you can connect
with customers and drive web site traffic
quickly.
Customized performance reports-Manage your
account and track your web site traffic at
the level that is right for you, whether you
prefer an overview of your account or detailed
breakdowns of campaign, ad group, ad copy
and keyword performance. Billing and payment
reports-Access comprehensive billing and payment
information for your account any time. Charting-View
your data in graphical form to get trend information
over a date range you select. Forecasting-Get
keyword and ad group performance projections
based on historical data.1 Download reports
to your desktop.
Why use Pay Per
Click?
Pay only when a user clicks on your ads
High degree of control over campaign strategy
High degree of control over Ads with customized
titles, descriptions and URL's.
Wide variety of reports and tools to help
improve performance.
Ability to target by geographical location
and to filter unwanted clicks.
Minimum bid is $0.10 cents with a $20.00 monthly
minimum spend. You only pay for clicks directly
originating from Yahoo, so all clicks from
other are free!
Consumers who use search are actively seeking
what businesses like yours sell-which means
they are highly targeted and motivated to
buy.
How many people are utilizing search each
day? Findings by PEW Internet and American
Life Project indicate that on an average day,
nearly 60 million people use a search engine.
Also for the first time in three years, paid
search has outperformed other online marketing
tactics in click-through and conversion rates,
according to a survey conducted by MarketingSherpa.
Why Use Yahoo?
Traffic - Yahoo delivers
150 million searches every month.
Reach - Yahoo search results
reach 45% of all Internet users
Targeting - Directly connect
with specific audiences through custom titles
and descriptions.
Cost effectiveness - Yahoo
Search Marketing is cost effective. Pay when
targeted customers click through to your website.
Control - Choose how much
to pay for each visitor.
Quick - You can start to
traffic almost immediately
Yahoo Products and
services
Sponsored search
Displays targeted leads or sales through pay
per click on Yahoo and Yahoo search partners.
Local Listings
Display listings on yahoo local and Yahoo
maps.
Search submit
include websites for consideration in the
Yahoo algorithmic (organic) search results.
Product submit
Lists products in yahoo product search, gift
finder and buyers guide.
Directory submit
Listings in the yahoo directory (alphabetical).
Travel submit
Include offers and deals in yahoo travel
Yahoo® Search Marketing
is essential for the success of your PPC Sponsored
Search campaign
So choose to fill the form or speak to US
on
+971-4-5193444 now or
send us an email on
[email protected].
Who cares more than us about your online presence?
We know what we do, we don't promise much
but we provide "value for your money".
Come to the specialist........
Click n reach the world....