SMS Marketing FAQ’s
Sure, marketers have been experimenting with it for months, sending one or two short messages. But few of you have fully integrated it into your email marketing strategy, even fewer into your overall marketing plan.
As with anything new, learning how this new channel fits into your cliché of marketing initiatives can be painstaking. However, by avoiding it, you could be missing out on building more powerful brand awareness, increasing the performance of your other channels, and driving new leads.
In fact, when most consumers spend an average of five hours a day on their mobile devices, we’d say you’re missing out BIG time.
To help you understand SMS marketing more fully, and use it to its fullest potential, we’ve put together these SMS marketing FAQs to explain the who, what and how of this channel.