WHAT IS SMS?
SMS refers to ‘Short Message Service’ technology used to deliver text messages to mobile telephones. It enables users to send and receive text messages on portable telephones.
SMS is extremely popular among mobile telephone users. While billions of SMS messages are sent for personal use every day, it was seldom used for business and marketing campaigns. But this trend changed fast with most firms gaining from the use of SMS. The reason being absolutely clear – SMS is a cost effective manner in which to transfer information and has a high-response-rate, which accelerates growth and builds positive client customer relations.
#Why use SMS Marketing, #SMS Marketing, # SMS Advertising
|SMS – EFFECTIVE MEANS Of COMMUNICATION|
|There are many reasons why SMS is considered an effective way of communication.
Some of them being:
|FIELD OF APPLICATION :|
There are many different kinds of SMS applications on the market today and many others are being developed. Applications in which SMS messaging can be utilized are virtually unlimited. We will describe some common examples of SMS applications below to give you some ideas of what can be done with SMS messaging.
Person To Person Text Messaging
SMS and MARKETING
The CRM-systems requires a large budget sometimes exceeding the profit.
Through SMS, this cost is substantially reduced, in some cases by 85% if SMS is correctly and completely atomized in a system. In theory this seems difficult, but practically it is very easy to be incorporated into existing systems.
Often companies are on the look for solutions which are effective to clients when they are traveling, relocating etc. The biggest problem for them is the fact that potential buyers would be contacted too late. SMS individually manages that problem.
Lot of banks, financial institutions and large firms already started using SMS in their systems and successfully integrated them with the infrastructure i.e. databases, CRM-systems.
Information / Contents
SMS messages can carry binary data and so SMS can be used as the transport medium of wireless downloads. Objects such as ringtones, wallpapers, pictures and operator logos can be encoded in one or more SMS messages depending on the object’s size. Like information services, wireless download services are usually not free and reverse billing SMS is a common way used by content providers to bill their customers. The object to be downloaded is encoded in one or more reverse billing SMS messages. The mobile user who requests the object will be charged a certain fee for each reverse billing SMS message received. If the mobile user is using a monthly mobile phone service plan, the download fee will be included in his/her next monthly bill; if the mobile user is using a prepaid SIM card, the download fee will be deducted from the prepaid credits.
Alerts & Notification
SMS is a very suitable technology for delivering alerts and notifications of important events. This is because of two reasons:
Though it isn’t guaranteed that the person will immediately read the message, it demonstrates that SMS is one of the most reliable sources of information to notify people.
Some common examples of SMS alert and notification applications are described below.
Email, Fax and Voice Message Notifications
In an email notification system, a server sends a text message to the user’s mobile phone whenever an email arrives at the inbox. The SMS text message can include the sender’s email address, the subject and the first few lines of the email body. An email notification system may allow the user to customize various filters so that an SMS alert is sent only if the email message contains certain keywords or if the email sender is an important person. The use cases for fax or voice message are similar.
E-commerce and Credit Card Transaction Alerts
Whenever an e-commerce or credit card transaction is made, the server sends a text message to the user’s mobile phone. The user can know immediately whether any unauthorized transaction has been made.
In a stock market alert application, a program is constantly monitoring and analyzing the stock market. If a certain condition is satisfied, the program will send a text message to the user’s mobile phone to notify him/her of the situation. For example, you can configure the alert system such that if the stock price of a company is lower than a certain value or drops by a certain percentage, it will send an SMS alert to you.
Remote System Monitoring
In a remote system monitoring application, a program (sometimes with the help of a group of sensors) is constantly monitoring the status of a remote system. If a certain condition is satisfied, the program will send a text message to the system administrator to notify him/her of the situation. For example, a program may be written to “ping” a server regularly. If no response is received from the server, the program can send an SMS alert to the system administrator to notify him/her that the server may be hanged.
Two-way Interactive Text Messaging Applications
SMS messaging technology can be used as the underlying communication medium between wireless devices and servers in a two-way interactive text messaging application. For example, search engines are two-way interactive text messaging applications. Let’s say there is a dictionary search engine that supports queries in SMS text messages. It may operate like this:
Many other two-way interactive text messaging applications can be built using a similar way. For example, a company may want to build an SMS messaging application to enable its employees to query the corporate database while they are working outdoors.
#Why use SMS Marketing, #SMS Marketing, # SMS Advertising