TARGETED SMS MARKETING IN UMM AL QUWAIN
Umm Al Quwain is the least populous of the seven constituent emirates in the United Arab Emirates, located in the north of the country. The closest body of water near it is the Persian Gulf. The emirate is ruled by Saud bin Rashid Al Mualla. It had 72,000 inhabitants in 2007 and has an area of 770 km2 (300 sq mi).
The emirate consists in the main of the coastal city of Umm Al Quwain and the inland oasis town of Falaj Al Mualla, some 30 km (19 mi) from the coast.
Unlike some of its neighbours, Umm Al Quwain has not made any significant find of oil or gas in its territory and depends on revenue from hotels, parks and tourism, fisheries and general trading activities as well as the Umm Al Quwain Free Trade Zone (UAQFTZ) based at Port Ahmed Bin Rashid.
A number of government initiatives and strategies have been put in place to incentivise growth in trade and industrial activity in the emirate, including a 2018 move to reduce government fees to business and waive fines and violations levied against businesses which had not renewed their trade licenses.
Tourism
Umm Al Quwain Fort: A fort which was once home to the emirate’s ruler and guarded the entrance to the old town, overseeing the sea on one side and the creek on the other. It eventually became a police station then a museum. The museum now houses artifacts found at important nearby sites including Ed-Dur and houses a collection of weapons that were used through the emirate’s history. It is located near a Masjid (Mosque) in Umm Al Quwain Bazaar.
Old Harbour: An old harbour located in the old town overlooking the traditional dhow building yard where skilled craftsmen continue to assemble these traditional boats. The harbor is surrounded by old coral stone houses that display features of the original architecture and intricate sculptured plaster work.
Islands of Umm Al Quwain: Islands that lie to the east of the mainland peninsula on a unique stretch of coastline consisting of sandy islands surrounded by dense mangrove forests, separated by a series of creeks. The largest of the seven islands is Al Sinniyah, followed by Jazirat Al Ghallah and Al Keabe, all of which are visible from the old town. Tucked in between these and the coastal plains are the smaller islands of Al Sow, Al Qaram, Al Humaidi, Al Chewria and Al Harmala. The Madaar creek that runs between the islands provides a navigable waterway for fisherman even at low tide when the average depth is less than a few feet.
Ed-Dur: Located to the north of Umm Al Quwain, the ancient near eastern city of Ed-Dur is considered the largest pre-Islamic site on the Persian Gulf coast.There are two public monuments at Al-Dour, a small square fort with round corner towers and a small square temple dedicated to the Semitic sun god Shamash.The site is not open to the public.
Dreamland Aqua Park: the largest water park in the UAE is located on the coastline of Umm Al Quwain; about 40 minutes drive from Dubai, with 250,000 m2 (62 acres) expanse of landscaped gardens and over 30 rides, slides, and attractions. The Park is operated all year round with a daily capacity of ten thousand visitors.
Neighbourhoods
- City Centre
- Al Hamra / Shabia
- Al Baidha / Shabia
- Al Jawazzat / Shabia
- The Old Shabia
- Al Ezaa / Shabia
- Al Slama
