What are Push Notifications?
A push notification message pops up on a mobile device. EDS Push Notification programmatic platform can send Push messages at them at any time; users don’t have to be in the app or using a particular app to receive them. We can push; for example, latest sports updates, get a user to take an action, download a coupon, or let a user know about an event, such as a flash sale.
Push notifications looks like a SMS text messages and mobile alerts, but they only reach to users who is in specific location, or has a particular interest, or communicate in certain language.
Why is push notifications a good idea for you?
Deliver your ad message even when a subscriber is not using the website or the app
Keep your customers connected, not annoyed
Deliver relevant and timely messages, hence have stronger conversions
Can be accessed on all devices
Allow easy A/B testing by customizing creative images and ad content
Provide statistics for campaign optimization right away
How do they work?
Visitors receiving notifications
Visitor see your ad content
By clicking on a push ad, the user is redirected to website
Push Notifications are a hugely popular marketing tool to help with re-engagement of apps on a user’s device. These ads are also a significant revenue source for app developers and website owners as it allows them to monetize inactive users.
As per Localytics Data Team, Push Notifications increases app engagement by 88%. They also found 50% of users will opt into Push Notifications and find them helpful to their user experience.
What is not as well known, is that all types of advertisers including brands, direct response, user acquisition, native and search content have utilized Push Notifications due to the high view ability, clicks and overall performance they provide. Push Notifications provide higher retention and engagements rates as well as helps in increasing overall ROI.
This format has worked hugely for advertisers because it allows a user to view the ad and interact with it at their convenience. Unlike traditional ads that disappear after a few seconds, or minutes, Push Notification ads allows the user to interact with the ad at their convenience. A push ad can reside in the notification tray for hours, so a user can view and interact with the ad when most convenient for them.
Traditional display ads can only be seen when a user opens an app or visits a domain, but Push Notifications allow for incremental monetization opportunity to reach inactive users as the ads are displayed on the device itself.
There are many distribution versions available to display a push notification to a user. Most users may not realize this, as the user’s experience will remain the same for all versions of Push Notifications.
App Developers can deliver a Push Notification to their users via an SDK
Website owners deliver Push Notifications via the Chrome browser to a user’s device
Manufacturers (OEM) and Carriers (Telco) also send Push Notifications to their users
Why EDS?
Targeting – GEO FENCING
- – Opt-in data delivers Hyper-accurate,Real-time GPS Location
- – Polygons easily target active Users within any geographic area
- – Campaigns are able to Deliver different creatives & bids for different polygons
Display Requirements:
Text Push: Ad Title(25 characters) – Ad Body(40 characters) – Logo 72x72px 50Kb
Banner Push: 728x90px JPG – 50Kb Maximum File Size
Big Picture Push: 400x250px PNG/JPG – 150Kb Maximum File Size 96x96px PNG/JPG Logo – 50Kb Maximum File Size Ad Title(25 characters) – Ad Body(40 characters)
Offer Requirements:
Destination URL (Click Trackers)
Product Requirements: Source Files (Photoshop, Illustrator)
Our Affiliates
